The Pantone Institute of Color has traditionally named the coming year the main color of the year in the last month of the outgoing year. So, The most fashionable color of the year 2019 – coral shade, called Living Coral!
The decision of the experts was somewhat unexpected – no one had imagined such an option! Seasonal collections were dominated by yellow and orange, literally “breathing in their backs” red – in all the variety of its shades, but the compromise was the favorite – in “Live Coral” there is a bit of everything: red and orange, and even a golden undertone. Well, let’s get acquainted with this shade closer.
Living Coral – 2019 Color of the Year
Why is “Live Coral”? Experts explained their choice. In our crazy age of digital technology and the domination of social networks, which literally flooded everything, penetrating into our everyday life deeper and deeper, people do not have enough live communication, care and warmth.
According to experts, it is the Living Coral that can give them that. After all, this shade symbolizes our innate need for optimism and the pursuit of happiness, personifies joy, pleasure and fun. Bright, but at the same time soft and gentle, it will envelop us with warmth, provide comfort and support, will give a charge of optimism and cheerfulness.
“Our main inspiration was nature. The first thing that comes to mind is its breathtaking beauty and the importance of protecting the environment. Think of coral reefs – they are a haven for marine life, which, as we see, is on the verge of extinction, ”said Vice President of the Color Institute Pantone Laurie Pressman.
Coral color in clothes, accessories and cosmetics
Sociable and lively, energetic and life-affirming, charming and attractive – colorists do not stint compliments! And no wonder – the color is really beautiful. So take it into service right now – without waiting for the new year! Indeed, in the gloomy winter weather, when we so lack bright colors and solar heat, it is Living Coral that will help fight the blues and melancholy.
Moreover, there are plenty to choose from: both in the autumn-winter 2018-2019 collections, and in the spring-summer 2019 fashion week shows, the coral color on the catwalk flashed quite often. In all likelihood, the designers also dreamed of watching the sunset on some tropical island or underwater “walks” between coral reefs.
However, if the designers, who presented models of coral color in their collections, were guided only by their intuition and fashion vision, then the long-standing beauty partner of Pantone – brand Butter London – knew about the color of the year 2019 in advance. And by the time of the official release of the Institute Panton, he was ready to present a ruler in which there is a Living Coral Plush Rush Blush Stick cream blush, Living Coral Plush Rush Lip Gloss and 3 nail polish lip gloss in the trendy shade of the year.
Living Coral like created for makeup! After all, it looks great on absolutely all skin tones. By the way, cream blush, you can use not only “as intended” – they are quite suitable for lips and eyelids.